The 3 things your content needs to stand out in an AI-driven world

29/02/2024 15 min Episodio 104
The 3 things your content needs to stand out in an AI-driven world

Listen "The 3 things your content needs to stand out in an AI-driven world"

Episode Synopsis

AI is a huge help for content creation, but how can you avoid being same-same? 
In this episode, Mel talks about the importance of infusing personal touch into content creation, especially in the technological era of AI creating increasingly generic content. By staying unique with your content to connect with your audience and humanise your business you’ll stand out and be remembered. She highlights the three key areas to include in your content: story-telling, possessing a clear message that matters, and thought-leadership development.  
 
00:19 The impact of AI on content creation 
01:09 The disconnection through device addiction 
01:35 AI and social media 
02:20 The importance of personal touch in AI-generated content 
04:13 The power of YOU-ness in content and how to use it to stand out 
07:20 The impact of YOU-ness on engagement 
08:17 Ways to bring more YOU-ness to your content 
08:20 The power of storytelling 
10:55 Having a message that matters 
12:58 The importance of thought leadership 
14:23 Conclusion: The three key elements to stand out 
 
Links mentioned in this podcast 
Using stories to stand out 
Logic puzzles 
Odette Barry’s Big Ideas Ministry Series on Hack Your Own PR podcast – Start at episode 87. 

 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 65 – The one thing that’s missing from your message 
Episode 74 – 3 simple ways to improve your message 

 
I use and recommend Podbean and Descript to edit my podcast.  
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 
 
Ready to work with me? 
👉🏻 Buy my book The Power of Content  
👉🏻 Get yourself on the waitlist for my membership The Content Effect 
👉🏻 Get your content sorted with a 1:1 Content Strategy 
👉🏻 Grow  your email list like a pro with 1:1 Build your list package 
👉🏻 Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
Instagram | Facebook | LinkedIn | Website