In this episode we are delighted to welcome our friend and colleague David Bliss. David started his professional life in advertising before training as an actor.  He has always been fascinated with what sets the most successful communicators, speakers, storytellers and leaders apart.Together we work corporate clients around the world helping leaders improve the way they communicate and particularly through the art of business storytelling.   Stories have the power to engage an audience more deeply than any other form of communication and in this episode we look forward to sharing some practical insights and strategies that you can use to increase the effectiveness and impact of your communication.In this podcast episode we will explore:Business storytelling and its significance in the corporate worldWhy and how stories engage and make messages memorable and relatableHow a well-crafted company story can enhance brand identity and resonate with customers and employees.How leaders can use stories to motivate, inspire and convey strategic visionStorytelling in sales conversations and pitchesA simple framework to create and tell a compelling business story Useful books and links related to this episode: "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath“The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't" by Carmine Gallo"Storynomics: Story-Driven Marketing in the Post-Advertising World" by Robert McKee and Tom Gerace"Long Story Short: The Only Storytelling Guide You'll Ever Need" by Margot Leitman"Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire" by Paul Smith"The Story Factor: Secrets of Influence from the Art of Storytelling" by Annette SimmonsStay Connected Test Your 7 Natural Powers Here Find out more about Power Up Here Join The Power Up Facebook Community Here Visit Martin’s YouTube Here Follow us on Instagram Here

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