Ruckus Makers 9: Comedy and Community Management

The Pivot with Ken Evans
25/07/2019 38 min Temporada 2 Episodio 13
Ruckus Makers 9: Comedy and Community Management

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Episode Synopsis

In this special edition episode of The Pivot recorded at the latest Ruckus Makers event, host Ken Evans chats with comedians Barry Taylor and Dena Jackson, Jacqueline Waters of the Royal Ontario Museum and Toni Shelton of Collective Arts Brewery, about brands taking the humorous route to their programming and content. Peeling the onion on comedy in marketing communications, the panel discusses how best to integrate humour into campaigns to connect with audience across multiple channels in powerful and genuine ways.

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