In today's episode of The Pineapple Perspective, Troy meets with Heather Cox, a seasoned WordPress website designer, social media strategist, and content creator with over 15 years of experience in the digital space. Heather shares her insights on the evolving landscape of branding and marketing technology, emphasizing the importance of authenticity and omnichannel presence in today's competitive market. Troy and Heather explore how businesses—especially in the hospitality industry—can leverage AI, storytelling in their marketing, and cohesive branding to build meaningful connections with their audience. Heather discusses the need for businesses to adapt to emerging platforms and technologies while maintaining a human touch in digital communication.    Topics Discussed in the Episode: The role of authenticity and honesty in hospitality and business success. Leveraging AI for business content creation and branding while maintaining a human touch. The importance of omnichannel marketing and consistent branding across platforms. Strategies for building and engaging a community effectively for online visibility. Upcoming trends and tools in digital marketing for 2025.   Connect with Heather Cox: heathercoxcodes  instagram.com/heathercoxcodes/  facebook.com/heathercoxcodes/  x.com/heathercoxcodes  tiktok.com/@heathercoxcodes  threads.com/heathercoxcodes    This show is sponsored by Pepper Lunch. Find a location near you! Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions. 

Ver todos los episodios