In this episode of The Pineapple Perspective, host Troy Hooper sits down with Mijo Alanis, founder and franchisor of Beyond Juicery + Eatery. Mijo shares his journey from dishwasher to successful brand builder, offering candid insight into the realities of starting, scaling, and franchising a health-focused restaurant concept. He reflects on lessons learned from decades in the restaurant business, the mindset shift required to become a franchisor, and how hospitality has evolved into something deeper than just good service. Mijo also highlights the challenges of growth, including maintaining quality, embracing new technology like HPP, and building a team that can carry the brand forward. With 50 locations and more on the way, Beyond Juicery + Eatery stands as a testament to purpose-driven entrepreneurship and the power of listening to your customers. Topics Discussed in the Episode: Mijo's early years in the restaurant industry and path to entrepreneurship The founding and evolution of Beyond Juicery + Eatery Transitioning from operator to franchisor with a service mindset The role of innovation, from HPP tech to scalable systems How hospitality and customer connection drive long-term success   Connect with Mijo Alanis: https://www.linkedin.com/in/mijo-alanis-942990141/  https://www.linkedin.com/company/beyond-juicery-eatery  https://beyondjuiceryeatery.com/  http://instagram.com/beyondjuiceryeatery https://www.facebook.com/pg/Beyondjuiceryeatery https://www.tiktok.com/discover/beyond-juicery-eatery   This show is sponsored by Pepper Lunch. Find a location near you! Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.

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