In this episode of The Perez Notes, I sit down with Adam Carlson, veteran pollster and founder of the newly launched Zenith Research. We dive into the 2025 NYC Democratic primary, exploring what the polling got right—and what it missed. Adam walks us through some of the anomalies in the numbers and breaks down how polling really works, from methodology to messaging impact. It’s a candid conversation about the science behind the polls, public trust, and why transparency and rigor matter more than ever in this political moment.

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