If you work in e-commerce, you need to listen to this podcast interview.
Joel Garthwaite is the CMO of Harbour Lifestyle, the UK's fastest-growing outdoor furniture brand. With 10 years of experience working with global companies, Joel specializes in paid media programming, demand generation, data analytics, PR, and more. He has a proven track record not just in the DTC space—developing and leading world-class marketing teams across B2B and B2C.
He has also advised and led multiple companies across tech, commodities, and finance through successful IPOs.
Prior to moving client-side, he worked in the agency space too—helping clients like Nike, Nestlé, Shell, AstraZeneca, and more.
Questions and topics we covered include:

The differences between selling commodity/impulse purchase products versus luxury products.
The different methods to use to build trust when your business doesn’t have social proof.
The right tactics to use to gain more product reviews and UGC.
Is the single-channel strategy dead in the world of e-commerce marketing?
How is Joel's team doing customer research and customer discovery this year?
Why do marketers need to have a strong awareness of macro events in culture and news?
What Joel looks for in potential marketing hires.
How can CMOs stand out as candidates when being evaluated by hiring managers at the c-suite level (CEOs, executive recruiters, etc.)?

And more!
You can say hi to Joel via LinkedIn - https://www.linkedin.com/in/joelgarthwaite

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