ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "It’s Time To Ditch That Old Marketing Funnel with Georgiana Laudi - Episode #169 "
Episode Synopsis
Georgiana is a strategic advisor, author and speaker who's passionate about turning customer value into revenue-generating outcomes. Marketing online since 2000, she began her track record as a marketing executive and product growth advisor in 2010 working with high-growth, B2B SaaS like Unbounce, Sprout Social, Bitly, Appcues, SparkToro, Invoice Simple and more.
Questions and topics we covered in this interview include:
The origins of Forget The Funnel (and why funnels are bad for business)
What Customer-Led Growth is and why it comes before all other growth models (like product-led, sales-led, marketing-led, or community-led)
How do marketers begin to learn from their customers?
What’s the best way to collect product feedback?
What’s the best way to implement that feedback? + How does marketing champion and facilitate this process with other departments?
You’re a prolific advisor to several big name startups, what does it take to become one?
Georgiana’s advice on how to become a startup advisor
And more!
Important Links
You can say hello to Georgiana on LinkedIn here - https://www.linkedin.com/in/georgianalaudi/
You can find me on LinkedIn here- https://www.linkedin.com/in/kennysoto
Get her book on Customer-Led Growth™ here - https://www.forgetthefunnel.com/customer-led-growth/book
Check out her podcast with cofounder Claire Suellentrop here - https://pod.link/1713510690
Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.
Music for this podcast comes from www.davidcuttermusic.com
Questions and topics we covered in this interview include:
The origins of Forget The Funnel (and why funnels are bad for business)
What Customer-Led Growth is and why it comes before all other growth models (like product-led, sales-led, marketing-led, or community-led)
How do marketers begin to learn from their customers?
What’s the best way to collect product feedback?
What’s the best way to implement that feedback? + How does marketing champion and facilitate this process with other departments?
You’re a prolific advisor to several big name startups, what does it take to become one?
Georgiana’s advice on how to become a startup advisor
And more!
Important Links
You can say hello to Georgiana on LinkedIn here - https://www.linkedin.com/in/georgianalaudi/
You can find me on LinkedIn here- https://www.linkedin.com/in/kennysoto
Get her book on Customer-Led Growth™ here - https://www.forgetthefunnel.com/customer-led-growth/book
Check out her podcast with cofounder Claire Suellentrop here - https://pod.link/1713510690
Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.
Music for this podcast comes from www.davidcuttermusic.com
More episodes of the podcast The People of Digital Marketing
Listen To This If You Want To Grow As A Content Marketer, featuring Shelagh Dolan - Episode #167
24/10/2024
The Right Way To Scale eCommerce Brands Using Paid Media with Nikki Lindgren - Episode #166
11/10/2024
How Marketers Can Prepare Their Careers For The World of GenAI with Kristin Fracchia - Episode #165
03/10/2024
How to Succeed as You Transition Into New Leadership Roles with Pat LaCroix - Episode #163
09/09/2024
The Holistic Approach To B2B Marketing You Need To Adopt with Marina Krivonossova - Episode #161
12/08/2024
In God we trust