“You gotta be flexible but, not spineless.”
JD Dillon lives by the principle of "Mission First, People Always." A U.S. Army veteran and graduate of the United States Military Academy, JD has spent his career in Corporate America focused on profitable top-line growth while investing in individuals and organizational development.
Currently, the CMO for renewable energy upstart Tigo Energy, his career has spanned a variety of functions while being focused on bringing value to his customers and his employees.
Questions and topics we covered include:

The unique marketing challenges within the energy sector.
The mental frameworks every marketer needs to know, just to be a better professional.
What does it mean to be a successful CMO?
Who measures the success of a CMO’s work?
What’s the right way to set expectations and manage-up when working with the CEO?
JD’s approach to internal marketing and why all marketers need to learn this skill.
The most important type of meeting CMOs need to have.
Are organizational charts (company org. charts) still necessary?
How marketing teams can use the RACI matrix to get tasks done faster.
The “quick wins” new CMOs should focus on during their first 90 days.
Can a marketer do sales and marketing at the same time?
What are some “old-school” practices that still work, regardless of what changes are going on in the market?

And more!
You can say hello to James via his LinkedIn - https://www.linkedin.com/in/jd-dillon/

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