Drivers of Consumption

30/11/2021 29 min
Drivers of Consumption

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Episode Synopsis

New data shows per capita peanut consumption continued to reach new heights in 2021. What’s behind this growth and what’s on the horizon? We explore how changes in marketing, product innovation and on the farm have driven peanut consumption to record levels by talking with National Peanut Board’s Bob Parker, Peanut Butter & Company’s Lee Zalben and Texas peanut farmer Peter Froese, Jr.Show Notes:National Peanut Board WebsitePeanut Per Capita Consumption Breaks New Record for Second Year in a RowUSDA Peanut Stocks and Processing Numbers