Avoiding Costly Mistakes Using Customer Discovery with Mike Napier

11/10/2025 42 min

Listen "Avoiding Costly Mistakes Using Customer Discovery with Mike Napier"

Episode Synopsis

⁠FREE Customer Discovery Interview Guide⁠What does it really take to leave behind a stable corporate career and build your own business from scratch? And how can the customer discovery process save you from making a mistake worth tens of thousands of dollars?In this episode, we sit down with Mike Napier, entrepreneur & mentor, shares his inspiring journey from corporate life to entrepreneurship.Mike shares the lessons learned from years in consulting and leadership, the mindset shifts needed to thrive as an entrepreneur, and the frameworks he uses to help founders find true product-market fit. From the 5C’s of market research to mastering customer discovery and strategic pivots, Mike’s insights are a must-listen for anyone ready to turn ideas into action.We also explore:The transition from employee to founderBalancing ambition with mental health and restHow to learn from small failures before they become big onesWhy there’s no rush on the journey to successWhether you’re a student entrepreneur or a professional eyeing your next chapter, this conversation is packed with wisdom, humility, and practical guidance to help you own your possible.Website: ⁠⁠smartsuccesshq.com⁠⁠Newsletter: ⁠⁠https://smartsuccesshq.com/signup/ ⁠