Struggling to scale your painting business? Join the circle of experts at Painters Circle and get the guidance you need to grow your business. Start today: https://pages.paintercoach.com/the-painters-circleIn this episode of The Painter's Circle, host Tas Moulis dives into the common struggles faced by painting business owners, particularly the frustration of working long hours without seeing corresponding financial rewards. Tas emphasizes that clients are not merely buying a paint job; they are purchasing the outcomes and experiences that come with it. He challenges listeners to rethink their pricing strategies, arguing that avoiding price increases can lead to financial stagnation. By focusing on two critical areas that drive revenue and profit, Tas provides actionable insights aimed at helping painting business owners scale their operations, increase profitability, and gain more time freedom.Follow us:https://www.paintercoach.com/https://www.instagram.com/paintercoach/https://www.facebook.com/paintercoachTimestamps:00:00:00 - Introduction00:01:00 - The Common Struggle of Painters00:02:00 - Key Drivers of Profitability00:03:00 - The Pricing Problem00:04:00 - The Purpose of Business00:05:00 - Identifying Pricing vs. Performance Issues00:06:00 - Analyzing Job Metrics00:07:00 - The Importance of Pricing00:08:00 - Beliefs About Worth00:09:00 - Focusing on Client Outcomes00:10:00 - Sales Process Missteps00:11:00 - Value Over Price00:12:00 - The Race to the Bottom00:13:00 - Practical Steps to Improve Pricing00:14:00 - Real-World Pricing Adjustments00:15:00 - Understanding Market Feedback00:16:00 - The Upside of Raising Prices

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