Show Highlights: Discover Upstream Ag, the essential ag newsletter. [00:02:44] Innovation and its Red Queen race effect explained. [00:08:29] Explore the tension between innovation and certainty. [00:12:45] What is innovation culture vs. innovation theater? [00:17:14] Tell-tale signs of novelty infatuation in a business. [00:23:46] Why the revolutionary Michelin PAX tire failed. [00:28:31] Analyze John Deere's thoughtful innovation strategy with See & Spray. [00:34:04] How to ensure genuine problem-solving innovation. [00:42:45] Gain learnings from Amazon's Fire Phone failure. [00:45:12] Connect with Shane Thomas at https://www.linkedin.com/in/shanethomasag/, and to learn more about Upstream Ag, go to https://www.upstream.ag/. If you are interested in connecting with Joe, go to LinkedIn: https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.

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