Show Highlights: Understand the centrality of customer retention in M&A success. [00:47] The importance of defining retention goals as explicit data-driven targets. [02:43] How to identify the customers to prioritize in retention strategies. [04:18] Why first-year post-deal retention is not predictive. [05:57] Growth and retention as "both/and" objectives explained with M&A math. [11:49] The value of anchoring retention and growth plans in existing customer realities. [15:21] Three core takeaways to capitalize on the increased M&A activity in ag. [19:28] If you are interested in connecting with Joe, go to LinkedIn: https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.

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