Show Highlights: How Tractor Zoom transforms sales and inventory workflow for ag equipment dealers. [04:32] Real-time marketplace visibility and price discovery using AI. [08:07] Tractor Zoom's origin story and the power of leveraging genuine pain points. [14:26] Why true value comes from workflow integration, not data for data's sake. [19:49] The importance of dealer–farmer relationships in the equipment value chain. [23:20] Is Tractor Zoom poised to adapt to farm and dealer consolidation? [28:58] Balancing customer-driven innovation with the internal product roadmap. [37:31] Data-driven sales acceleration, multi-OEM quoting, and more AgTech on the horizon. [41:25] Potential for lateral growth and industry comparisons. [43:49] Learn more about Tractor Zoom at https://www.tractorzoompro.com/. Kyle McMahon on LinkedIn: https://www.linkedin.com/in/kyle-mcmahon-0440954b/ If you are interested in connecting with Joe, go to LinkedIn: https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.

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