Show Highlights: Root + Beta's niche marketing for John Deere dealer groups and scope of services. [03:35] Emerging trend of cross-border M&As in ag equipment. [07:38] Potential risks to customer retention during M&A branding. [15:43] Why failure to engage staff in the M&A process is a critical PR misstep. [19:57] How to plan and execute external and internal M&A communications. [23:39] Storytelling to create concurrent legacy and prospective customer buy-in. [27:32] Importance of employee training to navigate a reprioritized customer base. [31:02] The power of authenticity and highlighting differentiators—not overselling—in post-deal branding. [37:25] Learn more about Root + Beta at https://rootandbeta.com. To connect with Andrew Levenson on LinkedIn, visit https://www.linkedin.com/in/andrew-levenson/. If you are interested in connecting with Joe, go to LinkedIn: https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.  

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