Show Highlights: Learn about Michigan's DF Seeds and its non-GMO focus. [02:42] Janna Fritz's journey from suburban roots to agricultural advocacy. [08:20] Explore DF Seeds' strategic soybean innovations with industry bodies. [12:31] Distinct opportunities offered by Michigan's ag diversity over high-yielding I-states.  How to benefit from ag industry collaboration and volunteerism. [27:49] Does partaking in aggregate demand creation harm an agribusiness' market edge? [33:36] How John Diehl and Chris Varner's DF Seeds' stories tie into a unified sales strategy today. [37:52] Black ice and navigating strategic shifts.  To learn more about DF Seeds, visit https://dfseeds.com/. If you are interested in connecting with Joe, go to LinkedIn: https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.

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