In this episode of The Optimized Mind, Dr. Kate talks with Lisa J. Smith, entrepreneur and founder of Smith Co., a sales consulting company focused on modern midsize B2B businesses. The discussion focuses on the elements of successful sales consulting, with emphasis on mindset and a strong social-emotional foundation. Dr. Kate and Lisa also take a deep dive into the nuances of successful entrepreneurship and the lessons learning through starting a company during COVID-19. “Lisa J. Smith is the CEO and founder of SMITH co., a sales consulting firm focused on modern midsize B2B businesses. She launched the company in June 2020 as a “COVIDpreneur.” Despite the turbulent economic landscape, she reached six figures in her first year. Having spent 30 years selling B2B services in every economic environment imaginable, Lisa has gained a multitude of diverse experiences. She deeply understands her client’s challenges because she’s been there. SMITH co is in the business of revealing and removing sales obstacles. We believe that shifting your mindset using simple, repeatable processes is the most effective way to increase your revenue and transform your business.”To learn more about Lisa, visit:www.smithcous.comTo Learn More, visit:www.katelundspeaks.comListen to more episodes on Mission Matters:https://missionmatters.com/author/kate-lund/

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