In this episode, Brandon sits down with Manja Horner, CEO & Founder of Boost Development, to explore what it really takes to build strong leaders and resilient cultures inside skilled-trades and home-service businesses. Manja breaks down the reality of today’s workforce, why young people’s expectations have shifted, and how owners can rethink onboarding, training, and workplace culture to win in a rapidly changing industry. They also dive into parenting parallels, the future of the trades, and the gap between generations that’s impacting how skills get passed down.🎯 What You'll Learn:How to onboard new hires in a way that boosts retention from day oneWhy deliberate practice can accelerate skill development and shorten the path to masteryHow to build a workplace culture intentionally—not accidentallyWays to adapt leadership for Gen Z and upcoming generationsHow to create clear career paths that attract and keep young talentWhy patience, expectations, and work ethic are shifting (and how to respond strategically)How to structure training so your team levels up faster and more consistentlyHow to recruit young people into the trades using better messaging and experiences🔑 Key Topics Covered:✅ Workforce generational shifts✅ Onboarding + retention strategy✅ Culture building in trades businesses✅ Deliberate practice & competency models✅ Education system gaps✅ Recruiting young people into the trades✅ Future of trades + skills transfer👤 Featured Guest:Manja Horner – CEO & Founder | Boost Development🎙️ About The Open Concept:Your go-to podcast for construction industry insights, trade business strategies, and leadership advice that actually works.📱 Connect With Us:🔔 Subscribe for weekly episodes👍 Like if this helped you💬 Comment your biggest takeaway🔄 Share with someone who needs this

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