When The ONE Thing first came out, Brandon Turner didn’t just read it—he made it his only book for an entire year, reading it cover to cover more than 20 times. The result? He didn’t just hit his audacious goal of acquiring $50 million in real estate in three years—he soared past it, buying $300 million worth.

In this episode, Brandon pulls back the curtain on exactly how he did it. We talk about how to audit your time, create a “not to do” list, and get ruthless about delegating anything that isn’t your highest-value work. Brandon shares the keystone habits that unlock everything else, the difference between setting a vision and just dreaming, and why tracking your personal life is just as important as any business KPI.

We also dive into practical strategies for goal setting with your spouse, the importance of supporting each other’s dreams (even if they’re wildly different), and how habit tracking can turn your goals into a game you actually want to play.

Challenge of the Week:

Pick one habit you want to build. Make yourself a simple tracker—just a piece of paper and a pen will do. Track it every day this week. At the end of the week, look at your score. Did you hit your target? If not, what got in the way? Gamify it, and see how much progress you can make, one small step at a time.

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To learn more, and for the complete show notes, visit: the1thing.com/pods.

We talk about:



How to reverse engineer your vision down to a single next step




Why your “not to do” list is just as important as your to-do list




How gamifying your habits can make growth inevitable




Links & Tools from This Episode:



Learn more: BiggerPockets




Listen: The Better Life Podcast




Read: Vivid Vision by Cameron Herold




Follow Brandon on Instagram: @beardybrandon




Connect with Brandon on LinkedIn




Free Resources




Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing.




Produced by NOVA

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