In this episode of The One Small Change Podcast, host Yvonne McCoy sits down with podcasting expert Lyndsay Phillips to dive into how entrepreneurs and thought leaders can leverage podcast guesting more strategically than ever before. Lyndsay shares practical insights on moving beyond passive guest appearances to crafting intentional, results-driven conversations that actually convert listeners into leads and clients. From clarifying your objectives and weaving your offer naturally into interviews, to selecting the right shows and guiding the host with smart prep work, this conversation is packed with actionable advice. Tune in to learn the essential mindset shifts and tactical steps that will transform the way you approach podcast guesting—and help you maximize every single opportunity.Guest Bio:Lyndsay Phillips is a seasoned podcasting strategist with nearly a decade of experience in the industry. She specializes in helping entrepreneurs become high-converting podcast guests by crafting conversations that seamlessly bridge audience needs to expert offers. Lyndsay’s approach focuses on putting control back in the hands of guests, teaching them how to position their authority, repurpose content, and generate tangible results from every interview. As the founder of Smooth Business Podcasting, she’s helped countless clients turn podcast appearances into profitable opportunities.Chapters:00:00 Regaining Control in Podcast Guesting05:21 Podcast Guesting Strategy for Profit07:46 Why Have a Podcast Guest?12:41 Reversing Engineering Your Offer16:52 "Efficient Podcast Guest Booking Options"20:32 Interview Question Prep for Hosts21:51 Transformative Interview Strategy Shift28:19 Non-Techie's Love for AI30:24 Overcoming Imposter Syndrome in PodcastingQuote from the Guest:“It’s not just enough to post about the episode, it’s gone live…and as a guest, rely on the host to do all the heavy lifting and the promotion…Repurpose, create a blog post, get the raw video, put it in YouTube, pull out little tips, email your list…re-use that content. Don’t be afraid to use it for your own gain.”LinksGrab Lyndsay’s guide “Crickets to Clients: 5 Shifts to Turn Podcast Interviews into Real Results”https://www.leverageyourpodcast.com/clients

Ver todos los episodios