ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Client Attraction From Leads to Loyal Clients with Michael Whitehouse"
Episode Synopsis
Michael Whitehouse joins host Yvonne McCoy on the One Small Change podcast for an engaging discussion about authenticity and its transformative power within entrepreneurship. Michael shares his journey of embracing authenticity by choosing to lean into what truly resonated with him, rather than following prescribed paths that didn't align with his values. Together, they explore the importance of focusing energy on what you love and simplifying strategies to achieve success. CHAPTERS00:00 "Exploration & Growth with Yvonne McCoy"03:53 Passion vs. Strategy Balancing Act06:59 Daily Emails as Private Social Media12:18 "Strategic Social Media Engagement"15:33 "Being Ready for Client Engagement"16:36 Client Attraction Strategies22:05 "Answer Nine Questions First"25:04 Mediterranean Cruise Bucket List Quest26:08 Avoid "Should" MentalityMAIN QUOTE:"Do what works and nothing else."LINKS:Michael's Free Guide - 9 Foundational Questions for your Business
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