In this solo interlude, Dr. Juan Carlos Rey traces how culture, persuasion, ritual, and engineered messaging shape what we take to be “our” decisions. From classic lab findings on conformity and obedience to modern persuasion tactics and the neuroscience of suggestion, this episode maps how choice is constructed long before it reaches consciousness. If you’ve ever wondered why you clicked, said yes, or changed your mind without knowing why, this is the episode for you. Listen, reflect, and learn simple practices to notice the nudges that shape your life.

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