As a nonprofit, Effie Worldwide helps businesses grow and connect with their audience to improve how their messages are received.  Global CEO and President, Traci Alford, share how they work with some of the top research and media organizations worldwide to bring each of their respective audiences relevant and first-class insights into effective marketing strategies. Traci also shares examples of how her organization empowers college students to enhance learning in the marketing industry with the Effie Effectiveness Index and Effie awards.  What might that look like? With Effie, it means identifying and ranking the marketing communications industry's most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie Worldwide competitions. Stay tuned to learn more about some of the strategy, ideas, and results of Effie Worldwide's work. - - - - - For more information about Effie Worldwide, visit: www.effie.org 

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