Consistent customers are good for business. In the quick lube space, fleets can fit that bill. But acquiring fleets requires a different approach than the average customer, and it's important to have a strategy that works well for your shop. 
In this episode, Howard Koffman joins the show to weigh in. Koffman is the business development manager for fleets at Stonebriar Auto Services, which is a Jiffy Lube franchise. 
Interested in learning more about maintaining fleet accounts? Koffman and several other industry experts share perspectives in "The Fleet Formula" from the May issue of NOLN. The story is also available to read online. 
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