It’s easy to say that the tried-and-tested way of doing biology isn’t helping us progress.
It’s quite another to embrace new approaches. 
That’s what we’re covering in this second episode. We talk about communicating the power of multidimensional experimentation for biology, the insights they unlock—and how often, it takes some time to entertain new-and-improved ways of working.

Conversation highlights
00:00 Introduction
01:36 Phil’s tale of Dr Stevie vs Dr Charlie, or traditional vs multidimensional methods
10:40 Multidimensional? Design of Experiments? DOE? It’s all one in the same 
12:19 How Markus got to a 7-fold increase in 3 weeks using multidimensional methods
15:55 The magic of multidimensional experiments lies in the statistics
16:49 Markus’ envelope-pushing multidimensional experiment with 27 factors
20:00 Markus admits that at first, he dismissed multidimensional experiments

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