Do you want to learn how one of the fastest growing eco friendly businesses in the USA inspires it's customers? We find out from Christopher Fous of Woobamboo



Christopher Fous, pronounced like you’d say most, but with an “f” and no “t”! Or close. Christopher runs Woobamboo in Cape Coral, south west Florida, USA. We spoke to him at 9am his time and it was a balmy 23oc/74 of. Not too shabby for November.

Woobamboo and the inspiration business with Christopher Fous
Why oral care?
Woobamboo – the way Christopher explains it is Woobamboo is in the oral care industry, but its’ not an oral care company. He considers himself to be in the inspiration business. Oral care is his vehicle. Everything they do is about inspiring people to be more “eco-friendly”. With the decisions they make and the products they use.

The products they offer are bamboo toothbrushes. A bio-degradable floss. A natural toothpaste.

They chose oral care because it is so fiercely ritualistic and universal. If you’ve late, you might skip a shower, but you’re never not going to brush your teeth! No matter who you are, everyone believes in having a nice smile. That’s why they chose oral care.

The business was formed 5 years ago, when 2 of Christopher’s best friends decided to start a company where every day they felt fulfilled. Woobamboo is them every day, trying to make a difference, having fun and trying to be part of the solution not the problem.
How big is Woobamboo is the US?
Woobamboo just reached their 10,000th store worldwide, in 23 countries. They have succeeded in replacing over 1 million plastic toothbrushes with bamboo ones. Woobamboo have been listed in big chains in the US. They are visiting the UK in April.

Visit:  woobamboo.com

Want to try one out? They are just a click away on Amazon http://amzn.to/2jxexqr

There are styles for adults, kids and pets. The toothbrush is organically grown. It is not 100% organic however, as the bristles are plastic, but they are pushed into the bamboo, rather than being glued.

They use 90% LESS PLASTIC. Which is a tremendous achievement. Where do these plastic brushes often end up? In the sea. We must do something about that.
What kind of difference can you make?
Christopher told us that every toothbrush that you ever used, since you were little, still exists somewhere. If it doesn’t it has been incinerated.

Woobamboo knows they are not going to save the world with their products, but every morning when they use it, they are going to think, I’m doing something good for the environment. This was easy (using the bamboo toothbrush) – I can do more, what else can I do?

It makes you feel good about yourself. You care about the products. I makes you FEEL.

Christopher says:
“We don’t own this world, we are borrowing it from our kids.”
We are going to have to give it back to them one day. Christopher wants it to be cleaner because of what he did.

The thing is the market is getting smarter and they are paying attention to products that they can STAND BEHIND. Find a cause that you can stand behind. It’s about doing good. We all want to make a difference.
Is this a lifestyle business?
An interesting combination. Steve, his partner and him started the business as a side-line. They didn’t think they’d be competing with Colgate! But they are now. They like the idea of being able to travel together, where they have a hell of a time! Causing chaos!!

Making money has never been the number one goal. Making a profit is something that happens if you are doing everything right. Profits enable you to move the machine forward.

They wanted to have fun and make a difference. If they make money in the process that is fantastic.
Do you inspire by walking about?
They go to as many shows as possible. Boots on the ground. They travel all the time. They drink their own Kool-Aid. Sometimes you need to get out there to be reminded that people are ‘digging’ what you are doing.

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