Does your business stop you having the life you want? Jeremy Frandsen tells us all about lifestyle design and how to make your business fit your lifestyle and not the other way round.


About Jeremy Frandsen
Jeremy Frandsen is our special guest to celebrate our 100th episode of The Next 100 Days. We’re delighted that Jeremy joins us all the way from Salt Lake City, Utah. Our podcast arose as a result of both of us signing up for a spin-off course and associated Facebook group from the long running show – Internet Business Mastery.

Back in 2003, Jeremy was working in a cubicle office, with an hour commute either way. He was unhappy. He didn’t understand that he could start a business. A colleague presented him with a book that stimulated him to go start a business. Later, he met up with Jason Van Orden, they went onto create a podcast, to talk about the things that were working for them. That was 2004.
Their First Product
They were asked about providing a course based on their podcast. They decided to offer one at $2,000. To prove that no-one would want their product! They had their own businesses, and they weren’t thinking of the podcast as their own business. And as they were so busy already, they thought let’s do the course at an insane price.

They put out 35 slots, and it sold out in about 5 minutes!

Then they made the course. The podcast helped them to a multi-million-dollar business. They have been all over the world speaking. They have been in business for 13 years.
Lifestyle Design
18 months ago, Jason and Jeremy started to discuss how they could pursue their own new paths. They still have Internet Business Mastery…

https://www.internetbusinessmastery.com

…but they wanted to pursue their own interests. Jason was always more the technical guy and Jeremy the mindset guy. Jason wanted to take his skills to the next level and work with people who already had businesses as opposed to IBM which is all about the beginner, helping them get started and create a freedom business. Jeremy decided his next business would be more about personal development.

So, these changes meant that Jason and Jeremy had to figure out how to change the IBM business to suit their desired lifestyles.

In effect, the new projects that Jason and Jeremy are following is in effect developing the original lifestyle business, that was Internet Business Mastery.

They met Tim Ferris, author of “The 4 Hour Workweek”. https://fourhourworkweek.com

Jeremy wanted to stay home and make enough money to stay home. His first business sort of did that, but it took a massive toll on Jeremy. In order to grow it on top of the 12 hour days and 7 day work weeks, he would have to work more.

Sound familiar? So, Jeremy DIDN’T have a lifestyle business.

So, when Jason and Jeremy got to the point of realising that IBM was a business, they decide it had to be a lifestyle business:

That they’d enjoy it.
And they could still have their lives – Jason has been a traveller – France, Argentina, Portland, New York.

They designed a business around a lifestyle they wanted.
Designing a Lifestyle Business
A lot of listeners may relate to Jeremy in the cubicle. What are the steps to get out of that position?

Design it ahead of time.
Their online course helps you design the business ahead of time
Around a life that will keep you happy for years?
How do you make your business so you are not unhappy in 10 years.

Jeremy hated his first business.

What made Jeremy dislike his business? He was doing everything. Jeremy was afraid to hire someone. He didn’t want a person in his home. He had to make, ship and sell the physical products. But he was sacrificing his life that he was unhappy about.

He was lucky the business worked, but was unhappy with it.

Given businesses fail regularly, he was pleased he survived.
How did they design the IBM lifestyle business?
With IBM, they wrote out all the jobs that needed doing.

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