In my 20 years experience helping leaders and executives transform their organisations, I’ve seen so many reform programs suffer because they were missing a critical element from the outset. If you want your launch to be successful, gain momentum and real engagement within your organisation, this podcast is for you.In this episode, I talk about creating a clear, compelling, strategic narrative and how it’s the number one thing you need before you launch your change initiative. I discuss how creating this narrative will explain the context for change in a way that your employees can relate to, enabling them to take ownership and unleash their discretionary energy.I discuss the importance of knowing and communicating your why, how to embed the strategic narrative into your organisation and how change is always about individuals choosing to change. I talk about the reticular activating system (RAS) which explains why humans pay attention to stories and share 4 practical tips to help you get started creating your clear, compelling, strategic narrative.No matter where you’re at in your change journey, it’s never too late to create a strategic narrative that will invoke the long-lasting reform you desire in your organisation. Change is always about people choosing to change so by crafting a story that individuals can relate to, you’re making the journey more understandable, more streamlined and more successful. RESOURCES MENTIONED:Download the FREE “Strategic Narrative Cheat Sheet” here LINKS:Website: https://www.everchange.com.au/LinkedIn: https://www.linkedin.com/in/drkatebyrne/

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