How do you know whether an iOS app you have built has potential to be big? Getting an email from Steve Jobs is probably a strong indicator.Ashish Toshniwal, founder of 10Kr and YML (Y Media Labs), started by trying a bit of everything: classifieds, Groupons, and Facebook apps. That email made him quit his job, but as Ashish says, it took him and YML 14 years to become an overnight success. YML helped businesses go mobile-first long before it became a buzzword, with over 45 Fortune 500 clients including Apple, PayPal, Meta, and Disney. Along the way, Ashish shares the real decisions every founder faces, such as when to take VC money, when to sell, and how to think about repeat business. He also reflects on turning down opportunities like Credit Karma equity (now worth $7billion), showing the tough choices early-stage founders make just to survive and keep their business running.This is a story about timing, focus, and conviction, and what happens when you build something real: from Calcutta to Silicon Valley, one decision at a time.0:00 – Trailer03:24 – How the Co-founders met05:28 – The first 3 ideas: Classifieds, Groupons & Facebook apps06:30 – An email from Steve Jobs made Ashish quit his Job07:59 – Building apps when App Store launched (Apple as a client too)09:20 – YML was famous but not profitable10:07 – Becoming the “app guys” of Silicon Valley11:56 – The pivot: Stick with products or move to services?13:43 – 6 acquisition offers on the table: Sell or not?16:57 – The first exit: 60% acquired at $60M18:38 – “We’d never seen that kind of money”19:26 – IOS engineering was like AI engineering20:13 – “If we don’t have repeat business, we don’t have business”22:09 – Silicon valley is not a zipcode, it’s a mindset23:54 – Clients came for design, stayed for engineering26:11 – Does motivation change when equity shrinks?29:01 – Firing and re-hiring yourself as founder CEO30:50 – Why the final decision to sell YML was made32:55 – The golden window of mobile34:26 – Could YML have been a billion-dollar company?37:34 – Turning down Credit Karma equity: now worth $7B38:39 – Why CEOs are like travel agents41:50 – Why Ashish invested in Neon44:22 – What wealth truly enables47:36 – Investing early in Tesla, Nvidia, and Meta49:07 – Why founder-led companies outperform in public markets50:54 – It’s easy to build products, harder to build real businesses52:44 – If your product isn’t 10x better than ChatGPT, you have no chance53:04 – The future of jobs: 5 roles merging into 2 with agents on top57:25 – ChatGPT will not go after human-in-the-loop59:35 – The first real challenge to Google’s dominance1:01:59 – Building AI agents that do real work is incredibly hard-------------India’s talent has built the world’s tech—now it’s time to lead it.This mission goes beyond startups. It’s about shifting the center of gravity in global tech to include the brilliance rising from India.What is Neon Fund?We invest in seed and early-stage founders from India and the diaspora building world-class Enterprise AI companies. We bring capital, conviction, and a community that’s done it before.Subscribe for real founder stories, investor perspectives, economist breakdowns, and a behind-the-scenes look at how we’re doing it all at Neon.-------------Check us out on:Website: https://neon.fund/Instagram: https://www.instagram.com/theneonshoww/LinkedIn: https://www.linkedin.com/company/beneon/Twitter: https://x.com/TheNeonShowwConnect with Siddhartha on:LinkedIn: https://www.linkedin.com/in/siddharthaahluwalia/Twitter: https://x.com/siddharthaa7-------------This video is for informSend us a text

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