Ready to explore the world of consulting? Our host, Dürrin Ergün, sits down with none other than the seasoned negotiator, Vince Brook. With over 30 years of expertise in FMCG, Vince is about to spill the secrets of successful negotiations that have a profound impact on both personal and professional lives.They discuss the art of negotiation and its impact on both personal and professional lives. Vince emphasizes the importance of applying negotiation principles at the start of business planning rather than just at the end, and he encourages involving cross-functional teams in the negotiation process. The discussion covers various negotiation principles, including fixed and variable elements, cooperation, competition, and mutual value creation.Lastly, Vince advises negotiators to prioritize planning and preparation, ensuring alignment among stakeholders and decision-makers to achieve successful outcomes.

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