Price is always top of mind for customers, but what really drives buying decisions in retail? In this Tricks of My Trade of a retail buyer podcast episode, Shailee Desai sits down with Kat Krakowiak, a negotiation consultant at The Gap Partnership with over a decade of experience in retail.From managing category strategies to balancing short-term wins with long-term growth, Kat shares what it takes to navigate the high-stakes world of buying.  Key highlights:✔️ How do retailers plan for the year ahead? ✔️ What role does negotiation play in securing the best deals? ✔️ And how can suppliers position themselves for success? Tune in as we unpack the hidden complexities behind every product on the shelf.

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