Driving Digital Sales in Local Television

The NAB Podcast
10/05/2023 22 min
Driving Digital Sales in Local Television

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Episode Synopsis

Recorded backstage at NAB Show! Paul Fritz, director, Digital Channel Development, Phase 3 Digital, and Shane Pittser, director, Digital Sales, Phase 3 Digital, detail how they help parent company Morgan Murphy Media’s sales teams effectively craft, pitch and close digital business. Hear how they tailor and showcase offerings, keep explanations simple, educate clients and empower sellers.

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