Marketing is the backbone of any successful business. And it's all the more essential when you're trying to position your franchise business.But trust is by far the most crucial aspect of a successful franchisor-franchisee relationship. In this episode of the Multi-location Marketing Leader podcast, our host Erin Martin welcomes Katie Lacy, the director of marketing at Redline Athletics. They talk about the importance of building trust, what it takes to be a marketing leader, and why you should consider finding an external agency to support your franchisees.

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