Athletic Republic on Building In-House Marketing Capabilities and Using AI Tools

The Multi-Location Marketing Leader
10/04/2023 37 min
Athletic Republic on Building In-House Marketing Capabilities and Using AI Tools

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Episode Synopsis

Athletic Republic is the nation's leading sports performance training franchise and offers state-of-the-art training that unlocks the potential of any athlete and helps them perform at their best. In August 2020, the company celebrated its 30th anniversary. It has over 80 training centers across the U.S., Australia, Japan, and South Korea. In this episode of Multi-location Marketing Leader, our host Erin Martin chats with Lindsay Simpson, the CMO of Athletic Republic, about building in-house marketing capabilities, AI and ChatGPT, and influencer marketing programs and how Athletic Republic approaches them.

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