How Meta’s algo allocates spend to different ads in an ad set

The Mobile User Acquisition Show
10/06/2024 4 min
How Meta’s algo allocates spend to different ads in an ad set

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Episode Synopsis

In this episode we dive into the sometimes frustrating mechanics of how Meta allocates spend between ads in an ad set - and what we recommend doing about this.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/bayesian-bandits/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

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