Programmatic In Your Pocket - Life in a Cookie-less World brought to you by our friends at LiveRamp.  Visit LiveRamp to find out how they can help your business. This episode features the full interview with Dr Willem Paling, Director of Customer and Growth Analytics at IAG. He talks about the optimistic future of digital advertising, how we can clean out the ad ecosystem as a whole community and improve the consumers online experience.  Your host Gavin Stewart, Marketing Director and co-founder of Ashton Media brings Short, Sharp, Stories and Solutions to the biggest challenges in marketing, advertising, media and CX. In digital advertising, the downfall of third-party cookies is imminent. For advertisers, agencies, and publishers, the future is opaque at best. But it's in this uncertain future that I'm reminded of a key moment in history where the right team overcame obstacles both challenging and unknown. The marketing and advertising industry has a somewhat unhealthy addiction to cookies and their favourite digital treat is going to vanish. With third-party cookies in decline and a move for the industry to look for long-term solutions, opinions have become clear on the landscape of digital marketing and how it has changed over the past few years. We spoke with several prominent figures in the digital marketing industry, to discuss what that the cookie-centred approach has meant for the industry since the inception of programmatic by tapping into their experience and insights on the long-awaited developments. Into its 7th year, the Summit is firmly established as ANZ’s Programmatic Industry Showcase. It’s the largest gathering of ANZ’s programmatic industry, and we’re delighted to announce that in partnership with IAB Australia, the Programmatic Summit takes place in March 2020, Sydney and Melbourne. Programmatic In Your Pocket - Life in a Cookie-less World brought to you by LiveRamp. More on the Programmatic Summit 2002 here. For information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.

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