You need to have a strong brand identity to be successful.But designing a brand that speaks to your ideal clients can take time and effort.In this episode, my guest, Melanie Grandoit, shares all about the importance of building a brand identityMelanie helps moms who have left corporate America build their brand and execute their vision online to thrive in purpose and have freedom of time. She collaborates with small business owners to build a solid foundation for their business by strategically planning and executing brand identity, logo design, web design, and professional photography.Before starting her design business, Melanie worked for 15 years in Corporate America in Training, User Experience, Instructional Design, and Marketing and Communications. Her expertise and experience allow her to serve purpose-driven entrepreneurs with excellence.After working with Melanie, business owners have clarity on their vision, target audience and brand messaging. They also have a strategically designed online presence that attracts the ideal clients they want to serve."When I hear the word brand, I think identity. Each of us is unique. You're unique, I'm unique. So a brand is an identity of your business, who you're serving and your mission. It's important to understand that identity so that your audience that you want to work with can relate to you."In this episode, you will learn the following:1. The importance of branding and why it is necessary to build a strong brand identity.2. The process of designing a brand, including market research and developing a strategy.3. The importance of collaboration when designing a brand, and how to work with other experts in the field.Links and ResourcesConnect with JillianFollow Jillian on InstagramFollow Jillian on Tik TokConnect with MelanieFollow Melanie on InstagramCheck out DubsadoCheck out my podcast management servicesFor more show notes please visit themindsetofpodcasting.com

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