Crisis Communication - Lessons from the Tylenol Murders

26/06/2025 23 min Temporada 2 Episodio 12
Crisis Communication - Lessons from the Tylenol Murders

Listen "Crisis Communication - Lessons from the Tylenol Murders"

Episode Synopsis


Could you poison your customers and your company still survive?In 1982, Tylenol faced the unthinkable: seven people died after taking cyanide-laced capsules. It was a national crisis that should have destroyed the brand. But instead of hiding, Johnson & Johnson responded in with empathy, transparency, and decisive action. And not only did they survive, they became a gold standard in crisis response.In this episode of The Mind Your Business Podcast, we unpack one of the greatest comebacks in corporate history and explore how your business can lead with integrity when everything is on the line.⚡️ Learn MoreDiscover more about Brandon at www.BrandonMatthews.com📢 Meaningful Minute Newsletter:https://brandonmatthews.com/newsletter📱 Subscribe, Listen, and Follow HERE:Podcast: https://www.themindyourbusinesspodcast.comYouTube: https://www.youtube.com/@brandondmatthewsLinkedIn: https://www.linkedin.com/brandondmatthewsInstagram: https://www.instagram.com/brandon_matthews/Facebook: https://www.facebook.com/brandonmatthewscultivateTwitter: https://twitter.com/brandonmatthews⚡️ Schedule a FREE 15 Minute Consultationhttps://cal.com/brandonmatthews/15min🔥Brandon Matthews Press Kithttps://bit.ly/3RC5OzO