Alexandra Dieck is the creator and founder of fashion, beauty and lifestyle blog, Lexicon of Style. Lex describes her career in influencing as "happenstance" because it came about in a very organic and almost unintentional way. The blog was originally created as a way to promote a line of scarves she designed. It didn't take her long to realize that what was really resonating with people wasn't the scarves, it was her bold fashion sense. She saw a path to success and dove all in. Over the past 11 years, Lex has evolved and re-created herself time and time again.  By doing so,  she continues to resonate with and reach more and more people.  With a captive audience of nearly 140K, Lexicon of Style is the epitome of a fashion blog success story. 

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