In this episode, Michael Coombs discusses the intricate relationship between PR and marketing with Natalie Denyse, founder of In Good Company PR. Natalie emphasizes that clients buy trust, not just brands, and elaborates on the importance of building genuine connections and authenticity. She shares her personal journey in the PR field, highlighting the significance of understanding a brand’s ethos and values. The conversation delves into the synergy between PR, branding, and marketing, and how they collectively contribute to a brand's success. Natalie also shares specific strategies such as establishing a mission, vision, and strategy to guide business decisions. The episode features a case study of a fine jewelry client, demonstrating successful PR and marketing campaigns. Finally, Natalie discusses the evolving PR landscape, the impact of AI, and the future of niche publications.00:00 Introduction and Today's Topic00:11 Guest Introduction: Natalie Denyse00:24 Building Trust in Branding02:29 Natalie's Career Journey10:46 The Relationship Between PR, Branding, and Marketing16:39 Mission, Vision, and Strategy in Business25:24 Client Success Story32:49 Shifts in the PR Landscape36:40 The Role of AI in PR38:52 Conclusion and Where to Find NatalieLinks: In Good Company PR | InstagramMichael Coombs | Instagram

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