The Creative Approach to Event Design: A Conversation with Todd Kjargaard

01/12/2025 25 min Episodio 41
The Creative Approach to Event Design: A Conversation with Todd Kjargaard

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Episode Synopsis

In this episode, Michael Coombs interviews Todd Kjargaard, the Creative Director of Jackie O Floral Affairs and Event Design. They discuss Todd's unique approach to collaborating with a wide variety of designers, the importance of maintaining creativity in event design, and the impact of AI in the planning process. Todd shares his insights on balancing client desires with innovative designs, the significance of good leadership over management, and strategies for keeping a team motivated and engaged. They also cover the challenges and trends in the wedding industry, such as the demand for immersive experiences.00:00 Welcome and Introduction00:18 The Importance of Variety in Design01:40 Collaboration with Planners and Designers02:56 Starting a Business During a Recession03:45 From Travel to Floral Design04:47 Balancing Retail and Event Design05:52 Leadership and Team Management11:12 Creativity and Client Expectations18:35 Staying Inspired and Ahead of Trends24:33 Conclusion and Future of Wedding DesignLinks :Jackie O Floral Design | InstagramMichael Coombs

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