SMS is 9x More Effective & 15x Cheaper than Google Ads. But Why?

26/07/2023 22 min Temporada 1 Episodio 2

Listen "SMS is 9x More Effective & 15x Cheaper than Google Ads. But Why?"

Episode Synopsis

In this episode with Uku, we talk about the actual value of business messaging.
SMS is often considered an expensive digital channel, but have you ever compared it to other channels, such as Facebook or Google Ads?
It turns out that SMS is 9x more effective and 15x cheaper than Google ads.

Furthermore, you'll hear about:

Click-through-rates in SMS vs. other digital channels
Which promotion types have the highest CTR
What's the average global market cost-per-click

More episodes of the podcast The Messaging Maven Podcast by Messente