In this episode, my guest is James Williams, the Director of Programmes at Mobile Ecosystem Forum. James has been active in the business messaging industry for years, making him one of the most competent and experienced thought leaders of our time. We discuss how Mobile Ecosystem Forum (MEF) created its 9th Annual Trust Study and what are the key findings about mobile users' trust. We also discuss how scammers work, how to build trust among your customers and why is it so essential to protect your brand.

For context, take a look at the Trust Study here: MEF's 9th Annual Trust Study

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