Are you thinking about your first financial hire? Do you need a bookkeeper, an accountant, or a strategic CFO? Hiring the wrong one at the wrong time can be a costly mistake. In this minisode, Ed provides a clear roadmap for how a startup's financial leadership should evolve. We break down the distinct roles and pinpoint the right stage for each. Learn why establishing key performance indicators (KPIs) is crucial from day one, and why every leader on your team—not just the finance expert—needs to be commercially minded.Show Notes:(0:45) The Accountant vs. CFO Dilemma for Founders(1:50) Why Even a Basic Accountant Must Establish KPIs (4:05) Moving Beyond "Gut Feel" with Hard Data (5:25) Using Financial Discipline to Vet Projects and Features(7:20) The Critical Need for "Commercial" Executives in Every Role (10:10) The Right Time to Bring in a Strategic CFO (12:20) Does a Fractional CFO Make Sense for Your Startup?Links:Learn More about SAUS here: SkillUp As You ScaleUpEd Roberto's Profile: Ed Roberto - Strategic Advisor Adel Hameed's Profile: Adel Hameed | Founder and Managing Partner of A8 InnovationFollow Us: Instagram - instagram.com/mentor.ed.podcastLinkedIn - linkedin.com/showcase/mentored-showThe MentorEd Show is an A8 strategy Original Podcast

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