Many founders think a CFO is just a senior accountant. This is a critical mistake. A great CFO is a strategic partner who uses data to predict the future and hold the entire leadership team accountable. In this minisode, Ed breaks down the essential qualities of a world-class CFO, focusing on Financial Planning & Analysis (FP&A), the importance of KPIs, and why their most important job is to deliver hard truths with radical integrity.Show Notes:(01:10) Title Inflation: Is your CFO really just a Controller?(02:15) Beyond Accounting: The Power of Financial Planning & Analysis (FP&A)(03:20) How a CFO uses KPIs to challenge unrealistic sales forecasts(06:10) The Ultimate Test: A CFO's Duty to Radical Transparency(08:00) Why a CFO must operate with the highest level of integrityLinks:Learn More about SAUS here: https://sausleadership.com/Ed Roberto's Profile: https://www.a8innovation.com/our-team/ed-roberto Adel Hameed's Profile: https://www.a8innovation.com/our-team/adel-hameed Follow Us: Instagram - https://www.instagram.com/mentor.ed.podcast/ LinkedIn - https://www.linkedin.com/showcase/mentored-show/  The MentorEd Show is an A8 strategy Original Podcast

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