What did Publicis get for $4.4bn? Interview with Epsilon UK MD Elliott Clayton

The Media Leader Podcast
05/08/2024 20 min Temporada 4 Episodio 59
What did Publicis get for $4.4bn? Interview with Epsilon UK MD Elliott Clayton

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Episode Synopsis


Elliott Clayton, managing director, international sales, at Epsilon, joins Omar Oakes to discuss how the data-led marketing business has fared since being acquired by Publicis Groupe five years ago and what's next.Clayton also has strong views on what marketers should do now that Google has decided not to get rid of third-party advertising cookies on its platforms.---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

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