2024 is guaranteed to be a year of change for media and advertising, with higher interest rates, more AI and general elections in the UK and the US.What will it mean specifically for media agencies and agency networks, and what is the mood of the investment community in a world where debt is more expensive and cash becomes even more important?Editor-in-chief Omar Oakes interviews Richard Pinder, one of advertising's most influential executives in recent times, with 30 years' experience in a number of roles across the industry and has led businesses in the UK, Asia and EMEA. He spent five of those years as chief operating officer at Publicis Groupe, where he helped then CEO Maurice Lévy expand in the US and digitally transform. Pinder has built or helped to build startups such as the ad network The House Worldwide and Universum, an employer branding company that sold to Axel Springer. He now runs Rankin Creative, the agency founded by the famous photographer.Highlights01:42: Economic shifts in 202406:41: Media consolidation and its impact on advertisers11: 34: Ad agency value and creativity18:54: Private equity investment26:13: Procurement and advertising reviews30.25: Improving the industry through better pitching processes35.23: Why marketers create waste and inefficiencyThis episode was edited by our production partner Trisonic.---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

Ver todos los episodios