Cinema's road to recovery and the need for renewed DEI efforts – with Pearl & Dean's Charlene Williams

05/02/2024 39 min Temporada 4 Episodio 11
Cinema's road to recovery and the need for renewed DEI efforts – with Pearl & Dean's Charlene Williams

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Episode Synopsis


At The Year Ahead 2024, Charlene Williams, Pearl & Dean's group senior operations and business analyst, and member of our Future 100 Club, pleaded with industry leaders to renew their focus and care towards diversity, equity and inclusion. Was the message received?Williams discusses this on the podcast this week alongside host Jack Benjamin and special guest Sam Tidmarsh, Adwanted Events' head of conference production.The trio also delved into cinema's road to recovery after the Covid-19 pandemic, how advertisers are leaning in to in-person events and experiences, and whether stay-at-home habits die hard when it comes to movies.Highlights:2:30: Why stagnating progress on DEI is leading to a talent exodus11:54: How are advertisers leaning in to the high-attention environment in cinemas?15:30: The slow but continuing post-pandemic box office recovery26:57: Impact of the writers' and actors' strikes on cinema this year31:50: Awards season predictions---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

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