ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Analytics Power of Integrating Individual Shopper Journey and Point-of-Sale Data"
Episode Synopsis
The Measurement Minute by Gary Angel Integrating Shopper Journey and Point-of-Sale (PoS) data at the store-section/time level delivers powerful analytics around true conversion rate, optimal STARs rate, section seasonality, out-of-stock impact and more. But what about integrating PoS at the individual level – so that specific baskets are attached to specific journeys? More … Continue reading "The Analytics Power of Integrating Individual Shopper Journey and Point-of-Sale Data"
More episodes of the podcast The Measurement Minute
Look Ma, No Wires!
03/04/2023
Measuring Journeys from Outdoors to Indoors
19/01/2023
In God we trust